TEN YEARS OF POWER, ONE (POWERFUL) CELEBRATION
One that would celebrate the day-ones, and invite some new ones along the way.
This was how the everyday New Yorker experienced the summer of 2024....
A POWER(FUL) SUMMER
MAY - JUN: PHONE BOOTHS: appear around New York with characters calling in, tipping local fans to get exclusive merchandise at…
JUN - JUL: KANAN'S CORNER: The official merchandise pop-up, ensuring fans are fitted properly for…
JUL - AUG: CLUB TRUTH: The massive 10-year festival celebration at the show’s iconic nightclub.
Each act also came chock-full of strategic OOH placements, brand partnerships, and social media implementations.
"POWER 10 set a bar, that Wild Card interns still reach for to this day."
- anonymous
- anonymous
Credits:
Producer: Jaesha Cazares,
Creative Director/Graphic Designer: David K. Stevens
Video Editors: Wayne Paige III, Denim Nance
Copywriter: Akilah Frye
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