Zuri Reed, got her start on Broadway as Nala in The Lion King and has since held roles on shows like Power: Origins, and Disney’s National Treasure: Edge Of History.
In 2024, Zuri was ready to switch her focus from acting to music, but she didn't know where to start.
All roads lead to Energy
I proposed a detailed social strategy, making Zuri Reed the face of a neo-neo-soul movement.
A strategy that would highlight the musical contributions of Philadelphia, and the soulful gifts the city continues to bring every single year.
The end result? A campaign, a brand template, and a brand bible with assets, language, and ready-to-go content that can be used for social media necessity.
The pitch was met with excitement and an eagerness to begin.
Credits:
Art Director, Graphic Designer:
David K. Stevens
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